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Advantages of the Metro retail chain

The store carries out wholesale trade, so there are low prices, great customer loyalty, a wide range of products (from basic products to furniture and stationery), regular promotions, discounts and even unique products.

In addition, due to a special access system, the store has a narrow circle of customers and there are extremely rarely queues or crowds. The only significant disadvantage is that not all products can be bought in one copy here, since the store is a wholesale store.

However, this is a minus only for individuals, but they should realize in advance that they are going to a wholesale store and there is nothing to be surprised about.

How does METRO work?

Initially, METRO was conceived as a network of wholesale shopping centers for entrepreneurs of various levels. That is, the gigantic areas housed a wide variety of goods that were difficult to find in regular stores.

At a time when Auchan, Lenta, Perekrestok, Okey and other shopping centers for retail consumers were not yet widespread in Russia, METRO was a desirable place for family shopping.

Today METRO are large hypermarkets that maintain competition among the above-mentioned retail chains due to the fact that they remain aimed at wholesale buyers.

Private buyers are interested in METRO only because there are fewer queues; otherwise, they have enough hypermarkets near their home.

But organizations and individual entrepreneurs visit METRO with great pleasure: the assortment is designed specifically for doing business. So, in addition to groceries, here you can buy goods and equipment (including furniture) for your office, your own catering establishment, etc.

A nuance : some goods cannot be purchased individually, but only in general packaging - after all, this is a wholesale hypermarket.

Well, the client needs a METRO card as a pass, and its registration requires the provision of some documents.

Guest card for an ordinary person

Metro Holding operates according to a closed club system: only people with a pass who are members of a kind of club can shop in stores. Initially, only legal entities or entrepreneurs could become a member of this community, but over time the network became more open and an ordinary person could get a card.

The metro operates on a closed club system

For non-regular customers or individuals, so-called guest cards are provided. They make it possible to enjoy all the benefits of the stores:

purchase at wholesale price;
birthday discounts or welcome coupons;
distribution of promotions;
receiving special coupons and much more.

About Store

It is convenient to visit very large hypermarkets.
The advantage is that there is a huge selection of different products here. The buyer who comes here will find what he was looking for. There are several largest retail chains operating in Russia, but METRO stands out among them. How exactly does it stand out from its competitors:

favorable price of goods. The prices set here will help you save significantly while shopping, buy everything you need at once, in large quantities, without visiting the store several times;
a wide range of. METRO offers many categories of food products, decorative items, furniture and much more. You can buy everything from food here, even some rather rare ingredients;
It’s easy to look for what you need in the large premises of METRO hypermarkets. Each of them is clearly divided into several categories. The buyer quickly navigates according to the signs and goes to where he will find the product he is looking for. Even if he couldn’t figure it out and was completely confused, store employees will come to the rescue;
Various promotions are held regularly. This is a way to attract customers. Typically, all products sold on promotion initially have a low price. Special offers allow you to buy many things at once cheaply and also receive an additional bonus.

METRO really has many advantages, but one nuance especially stands out, confusing people who first heard about this store. Anyone who wants to can't go there. To visit, a person is issued a METRO card - a kind of pass issued after concluding an agreement.
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There are no huge queues in hypermarkets, like in similar places. The Metro Map is a useful tool. It allows you to make large-scale purchases without problems, nerves, or any difficulties, even on days of turmoil, for example, before major holidays.

Customers in the store are not given a receipt. It is replaced by an invoice, as well as a corresponding act. The Metro Cash & Carry card is not available to everyone.

The standard clients of this retail chain are businessmen, individual entrepreneurs, employees of major organizations, lawyers, military personnel, and other persons who form certain categories of the population in the country.

A permanent METRO card is issued after submitting a package of documents. Some papers in it differ depending on the activity in which the potential client is engaged.

The described rule is a minus for those who want to get into METRO, have enough money for this, but do not belong to any of the presented categories.

How to get a METRO card for an individual

Recently, the company's policy has become more loyal to customers, so now getting into the store and getting a card has become much easier. Even individuals can become regular guests of the hypermarket.

Registration online on the company website

Registration goes quite quickly. On the official Metro website, you need to find the “Apply Online” tab (it’s located in the lower corner of the welcome page).

The company will offer to obtain a guest or permanent card. After choosing a pass, you need to fill out a short basic form: indicate your full name, date of birth, email address and mobile phone number. After this, the application is submitted for consideration and a letter with a decision will soon be sent to the post office.

This application method saves time, is accessible anywhere and is simple. The holding itself never tires of reminding potential customers that the store does not require money for obtaining a pass (whether it is a guest or permanent card).

If during registration on the site you receive a notification about the need for payment, you need to immediately close the page - most likely, these are scammers who collect personal information and lure money.

After registration, you can pick up the card when you visit the store. To do this, you need to bring the originals of the requested documents with you and provide them to the hypermarket employees.

Submitting an application at the shopping center

Submitting an application at a hypermarket is done by filling out a paper form. The sample can be obtained either in the store itself or downloaded from the official website. You can enter data at home (printed versions are also accepted) or at the point of sale.

Workers warn that handwriting must be completed clearly, ideally using legible block letters. If an employee cannot understand a word in the application form, it may be rejected, and then the potential client is forced to go through the entire registration procedure again.

For those who want to fill out the form at home, there is an important warning: only those forms that have a hypermarket stamp are accepted. Any attempts to falsify a document will be immediately detected.

METRO Gold Card

“Dear” in every sense clients of Moscow, the Moscow region and St. Petersburg can receive a Gold METRO client card.

To do this, you need to make a purchase worth 1.2 million rubles or more within 12 months. After this, the representative writes a statement and exchanges the client’s regular card for a gold one (in most cases this takes 1 day, during which time the card is blocked) and uses it.

What does a METRO gold card give to its owner:

separate VIP entrance to the shopping center;
parking on the first line;
special cash desks (this reduces the likelihood of queues);
free tea/coffee;
other services - depending on the equipment of each individual shopping center.

The card is valid for a year from the moment of its first use, then there are two scenarios:

if you reach the 1.2 million mark again this year, the card continues to be valid for another 12 months;
if the 1.2 million threshold is not passed, then the gold card is blocked, and the client is issued a regular card in return.

Important : the client or guest card can only be used by one person; it cannot be transferred to anyone. To confirm that you are the owner of the card, keep your passport or driver’s license with you when visiting the METRO shopping center.

Documents for registration of cards by legal entities in 2020

A legal company (entrepreneur) must provide a package of documents in order to become Metro clients. You can even do this on the store’s website by confirming your status by scanning the USRPO code. You also need to provide the company’s address, provide brief information about it, and write down the personal information of the contact person. All documents can be provided in advance in the online version, and then shown in the store before receiving the card.

Conditions for receiving a card

Conditions for individual clients to receive a METRO buyer card:

studying the rules for making purchases on the Metro Cash and Carry network;
certification of documentation with a wet seal;
presentation of a copy of the paper from the Unified State Register of Entrepreneurs confirming that the person’s business is legal;
transfer of a photocopy of the certificate of tax payment and assignment of TIN;
provision of a photocopy of the passport, the original of the executed power of attorney.

In the process of issuing a card, a stamp is required.

What documents are required from legal entities wishing to become METRO clients:

conditions of the organization with wet printing;
photocopy of the assigned TIN;
a photocopy of the order on appointment to a managerial position (or an extract from the Minutes of the shareholders’ meeting);
a photocopy of the document indicating the legal address of the company from the charter;
power of attorney for people who have the right to buy from METRO on behalf of the organization. This paper is signed, the signature of the main person is deciphered, certified by a seal.

The main condition for everyone who decides to receive a METRO client card is the availability of a package of documents, regardless of the type of activity. The information is clarified, details, signatures, and seals are checked. This will allow you to complete the registration successfully and quickly.

How to get to METRO Cash&Carry without a pass

There are several ways to use the services of a store without a card. The first is to attend an Open Day. This promotion is held several times a year, and anyone can come to the store.

The second way is to go with a friend who has a card. According to the rules of the retail chain, a regular customer can bring two friends with him, even if they do not have a pass. There is one subtlety - the receipt for the entire company must be common, so you need to agree in advance on the moment of payment for purchases.

A regular customer can bring two friends with him

The third solution to the problem is suitable for employees of trading companies, who can make purchases in the Metro network with a power of attorney from a person who is a regular customer. The document looks like a cardboard card, which can eventually be replaced with a standard plastic one.

But it should be noted that transferring, exchanging or selling your cards is strictly prohibited by the rules of the network.

Even if the wife or child of a regular customer comes to the store with his card, they may not be allowed in. Even the same last name or document confirming relationship will not serve as an argument.

Conditions for visiting the Metro shopping center

METRO chain stores have general rules for all guests, regardless of what organization you represent.

Access to the shopping center is possible only for persons who have one of the types of Metro cards;
Children under 10 years of age are not permitted to enter the store premises. Children who have reached the age of ten can enter the mall. But their actions must be strictly controlled by adults;
Visiting the Metro with any pets is prohibited;
You cannot take bags or backpacks with you that exceed the permissible limit. Page with rules for visiting the shopping center

It is necessary to follow the rules of public behavior when entering the shopping center premises. Otherwise, the client who received his guest card at the Metro store may lose it.

Restoring a card after loss

It’s worth making a reservation right away: only a regular customer card can be restored; temporary guest passes do not provide this option. If the client only noticed at home that he had lost the card, he can download a special application and fill it out at home. You need to bring the completed document to the Metro and wait until the new pass is ready. This is very convenient, because there is no need to immediately go to the store.

If you become aware of the missing pass already in the Metro building, you can go to the customer service department or the security guard so that the employees give a printed statement and accept it. As a rule, the recovery procedure goes quite quickly. There is no need to pay for a new card.

How to restore if lost

If a store visitor has lost a guest card that is valid for a certain period of time, he will not be able to restore it. Only standard or gold client cards that function on an ongoing basis are subject to restoration.

Important! What to do when the guest card is lost and the buyer needs to visit METRO? If at this time there is still a promotion in hypermarkets, you just need to come and issue a guest card for an individual again.

Once the promotional period has expired, your only option is to wait for the next promotional offer to begin.

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Addresses of hypermarkets in major cities of Russia

Metro stores can be found in most major Russian cities. The company's website has a complete list with easy search; the most popular points are presented here.

Moscow

In the capital of Russia, hypermarkets are located at the following addresses:

Leningradskoe highway, 71G;
Mira Avenue 211, building 1;
Borovskoe highway, 10A;
Dorozhnaya street, 1, bldg. 1;
Ryabinovaya, 59;
23 km of Kyiv highway, Moskovsky village, Kartmazovo village, 7;
Shosseynaya street, 2B;
1st Dubrovskaya, 13A building 1;
104 km MKAD, 6;
Marshala Proshlyakova, 14;
Folding, 1 page 1;
Dmitrovskoe, 165.

Krasnodar

In the city you can visit two stores: on Rostov highway, 30 and on the street. Krylatoy, 2A.

Kazan

Kazan hypermarkets are open from 8:00 to 23:00 on Vakhitova Street, 4 and Tikhoretskaya, 4.

Voronezh

In Voronezh there is only one supermarket on the street. Ostuzheva, 56. Also in the city of Semiluki there is a store at the address: Zarechnaya-2, 52M.

Samara

In Samara, supermarkets are located at 18 km of Moskovskoye Highway, 5A and on the street. Uralskaya, 225.

The Metro hypermarket chain is definitely profitable and convenient, but only for its regular customers. Now it has become easier to become a member of the club, but it will be difficult for an individual to take advantage of all the pleasant bonuses and benefits. As before, the easiest way to regularly shop at Metro is to get acquainted with a person who is a client of this company as a legal entity.

Card activation

No additional card activation is required, but users should consider creating a personal account. To do this you will need:

open the portal on the main page;
Click the “registration” button in the upper right corner;
select the type of “plastic”
enter the card number;
solve the captcha;
press the button prompting you to proceed to the second step;
follow the system instructions.

If you don’t make mistakes or make typos, creating an account won’t take time or cause insurmountable difficulties.

If you have any questions or complaints, please let us know

Ask a Question

How to get a digital pass

There are three ways to get a digital pass:

▪️ On the website mos.ru. Select, fill out the data and submit the application.

The system will show a 16-digit code that must be saved in any way (screenshot, photo or print). The pass will also be sent by email if you provide it.

▪️ Send a message to number 7377 in the following format: Pass*purpose code*Last name*First name*Patronymic name*passport code*passport series*document number*car number or Troika/Strelka card*TIN of the organization or name of the medical institution.

▪️ Call the number. The operator will fill in the data himself, you will only need to answer his questions

How to apply for a METRO store card?

METRO Cash & Carry was founded in Germany in 1964. It is noteworthy that by 1968 (only four years later), the Cash & Carry concept had gained popularity far beyond the borders of Germany.

In 2020, METRO GROUP expanded into 31 countries around the world (approximately 2,200 shopping centers), serving more than 225,000 people. Therefore, it is not at all surprising that this hypermarket is included in the list of one of the largest national trading companies around the world.

However, the only drawback of this store is that there is no way to get there without a card. Let's look at how an individual can get a METRO card for free.

Rules for using the Metro guest card

The rules for using the service are extremely simple. Owners of “plastic” need to know that:

it is issued exclusively free of charge;
its owners receive the right to enter the store;
transfer of cards to third parties is prohibited;
To replace a representative of the organization holding the card, a written application from the manager or responsible employee is required.

Additionally, it should be mentioned that the service is managed through your personal account.

Instructions for receiving

You can get a METRO gold card very simply by choosing one of two methods:

Just visit the store with a package of documents. A company employee will check the amount of purchases made over the past year. If it meets the current conditions, the buyer will receive his card.
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Registration with provision of documents in electronic form. A message with attached copies of papers is sent to the organization's email address. The list of all mailboxes is displayed on the official Metro portal.

One company cannot have more than five cards. The manager involved in registration writes information about himself in the power of attorney, as well as in the list of authorized persons. You cannot enter the details of more than four people there.

Reasons to buy from Metro

The Metro hypermarket chain is a special wholesale and retail store. Their main difference from their competitors (Lenta, Auchan) is that visits are allowed only to a limited number of people. To visit the network, you need a Metro store card.

The range of goods in Metro is very diverse. Here you can find both publicly available products and brands that are sold exclusively online.

The trading network sells goods in a wholesale and retail format. This means that not every item can be purchased in quantities of 1 piece. Most of them will have to be purchased in bulk. For example, Cola in canned containers 0.33 liters can only be taken in quantities of 24 pieces.

The pricing policy for most products is consistent with competitors. However, profitable promotions are regularly held for certain types of assortment, thanks to which you can save significantly. The trading network operates around the clock. Due to the limited number of customers, there are rarely queues in the Metro.

How to get to the store? To do this, you need to get a special Metro pass. You cannot buy a Metro card. Some websites on the Internet offer a similar service. However, the legality of their actions is questionable.